Year
2025
Client
LEONID ZHUKLOV
Category
Brand Identity
Product Duration
2-3 Weeks
We explored the target audience, market trends, and competitor positioning to define a clear visual direction. The research phase focused on identifying emotional triggers and values that would connect with the brand’s core audience.
Based on insights, we developed a flexible visual system including logo, typography, color palette, and brand assets. Each element was crafted to reflect the brand’s personality, ensuring consistency across digital and print.
While no coding was involved, we created a comprehensive brand guideline and export-ready assets to support future implementation across platforms. Templates and usage rules were included for easy adaptation by any team.
The final identity is modern, confident, and scalable—designed to grow with the brand. The outcome includes a primary and secondary logo set, typography system, color strategy, iconography, and mockups showing real-world application across packaging, digital, and merchandise.
